Rhino Store "Pops Up" in Los Angeles

RHINO STORE "POPS UP" IN LOS ANGELES!

Label Opens Temporary Retail Space For A Month To Celebrate The Holidays

LOS ANGELES -- Rhino Entertainment, the acclaimed pop culture imprint, will open a "pop-up" retail store for one month to celebrate the holiday season.
The Rhino pop-up store will open for business on Saturday, December 1, at
8032 W. Third Street in Los Angeles, and will close its doors on Monday, December 31.

Located within walking distance of The Grove retail complex, the Rhino pop-up Store will be open seven days a week from noon to 8 PM. From the shop's grand opening on December 1 to its grand finale 30 days later, the Rhino pop-up store will showcase the quality, value, and serendipitous discovery that has distinguished the label's releases for nearly three decades.
In many ways the store is an extension of the label's direct-to-consumer Web site at www.rhino.com. The Third Street outlet will offer customers a chance to see and feel limited edition boxed sets, silkscreen posters, fine art photographs, and other merchandise in person rather than rely on the thumbnail images and sound samples that are the currency of the digital domain. E-commerce may be convenient, but shopping at a real record store can be fun. Label employees eager to share their passion for music will man the counters. And to suggest that holiday shopping should be more like visiting a traveling circus than a Darwinian battle for gifts, the Rhino pop-up Store will feature artist appearances, live music, one-off events, and cool giveaways.

"The Rhino pop-up store is a great way for us to connect directly with our consumers and to remind them of all the good reasons to continue to support our local record stores," says Scott Pascucci, president Rhino Entertainment. "For those of us old enough to remember, Rhino started as a record store -- so now we come full circle even if for only one month at the holidays. If you're in the neighborhood, we hope you will stop by."

Seasonal shoppers are no strangers to temporary retail sites -- though in recent years the Christmas tree lots that would appear for a few weeks starting in November have been joined by a number of bigger brands looking to build buzz with a whirlwind appearance in regional markets. Blitzkrieg boutiques have sprung up in major cities around the globe to sell everything from designer clothing and cosmetics to travel packages and pet care products.


GRAND OPENING WEEKEND EVENTS
Saturday, December 1
12:00PM-10:00PM
Visit the store to register to win $500 in Rhino Products!
DJs from 12:00PM-10:00PM with sets by:
Small Town Talk, featuring Rhino's own Zach Cowie, playing rare psych/folk/country jams Ian Marshall & Zach Cowie, spinning deep catalog cuts from the Warner Music Group labels.
And from 6:00PM-10:00PM dublab.com invades the Rhino store! DJs Jimmy Tamborello (Postal Service/Dntel), Carlos Niño and frosty join us to heat up the winter evening simulcast on dublab.com

Sunday, December 2
KLOS Led Zeppelin Ticket Giveaway!
1 pair of tickets to see Led Zeppelin O2 Arena in London on December 10th!
Remote Broadcast with KLOS DJ
For additional information regarding the Rhino Pop-Up Store, please contact Lellie Capwell in Rhino Records' Media Relations Department at 818-238-6246 or Lellie.Capwell@rhino.com

About Rhino Entertainment
Based in Burbank, California, Warner Music Group's Rhino Entertainment was formed 29 years ago and is the world's leading pop culture label.
Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds.

Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label's recent name and likeness representation deal with legendary band Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.